TOYOLOGY Toyology-The Action Men of the batteries not included industry
Blackpool born and I blame all my good fortune on that. A formative youth woven with arcade machines and fairground rides I think has plenty to do with the career I’ve carved out. I’m a passionate articulator, have plenty to say and, whilst admittedly mistaken, on occasion, I make a good case for my defence.
I’ve written, created, scripted, directed, reviewed, lampooned, presented an all manner of aspects of the toy business. From stepping in to host a shopping channel sales slot where the rotors on the RC choppers didn’t appear to work to talking at length about a light saber on CNN’s flagship news show – I’ve tried plenty, and always get invited back.
It is a cliché to say I’ve a face for radio but it certainly has its benefits so I’m approached plenty to wax about anything related to the toy market.
For over a decade I’ve penned round-ups and features for national publications, on and offline, these words are everywhere. I’m delivered into any project with an unmatched passion and dedication for trying, testing and talking about the latest, coolest and most interesting offerings from the world of toys.
An expert on toys and tech trends I’m also co-founder of a melting pot of talent that is Board Game Club, a monthly get together for inventors and play testers to get together and develop ideas.
My favourite game is Guess Who, I’m partial to Monopoly (yes really), love a NERF blast off and am an unashamed rider of electric scooters.
Follow me @toyologist
“Play is the highest form of research” – Albert Einstein
“I couldn’t agree more” – Peter Jenkinson
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