Tag Archives: hasbro

Following the claims from Joanne McNally on her investigative podcast “Did Furbys spy on us” – Part one of a look into so called Furby Phobia inevitably leading into some other toy based conspiracy theory content creation by an idea barren BBC podcast commissioning department. Are Tamagotchis taking over our …

It is a rather special day today, well, we think so. Having conducted extensive research amongst our in-house experts and external consultants, media professionals from around the globe and further afield it has been decided that today, with 99 days to go until Christmas, should be celebrated. The number 99 …

A TERM derided by some, the term adult-collectors, Adultescents, Peter Pans or rejuveniles might be an alternative for those nay-sayers? We’re not omitting the moaners, but Kidults grabs us, and so too it does the same for much of the industry involved in this ever-growing sector. Ubiquity wins and, with …

Yup, given the nod by the bigwigs at the United Nations this global affair of which The LEGO Group, Mattel and Hasbro were of the companies that lobbied the U.N. a series of initiatives take place today. Find out where and where at the International Day of Play website HERE, …

This week saw the great and the good in the world of play all gathering together, some say they had meetings, sounds fairly serious, but it is when suppliers and buyers blend together after hours the real work begins. Up in Harrogate, UK, the independents were out with their flexible …

Many said I had a face for radio, well, the fact I made the edit on this all new Podcast is testament to that…well almost. The producers at NorthOne TV have, in their infinite wisdom, decided to launch the first episode (marking two decades since it first aired) along with …

Recent data from those in the know and the fodder on offer at recent Toy Fair’s suggest that not only does the Kidult market have 25% of toy sales in the UK 9a little less on the continent) but that, with major manufacturers sitting up and paying attention it is …

Celebrating annually all things a bit behind the scenes so far as consumers go but a fundamental part of how games and toys are invested the Mojo-Nation Play Creator awards were announced last night. From Moose and Jazwares, to Innovation team of the year and unsung hero, there are a …

One of the best selling toys of the 80’s and early Noughties makes its return, this time more full of Furbish than ever and over 600 reactions and 10 songs to try tempt a new generation of Furby brands into the fold. This new Furby will react to one of …

More than 3 million Twister games had been sold by 1967, it’s certainly one of those brands that combines Nostalgia and, now, in an effort to remain relevant brings us Twister Air. With Twister Air, the party moves onto the your smart device Each player (solo, Versus or Teams mode) …