TOYOLOGY Toyology-The Action Men of the batteries not included industry
Related Articles
Carrera have some cracking slot sets, not had the same shelf space as your British slot car maker but this new partnership could bring them a brand new audience here in Blighty. They’re brining Hot Wheels vehicles to the Carrera Go racetrack – For starters will be two classic Hot Wheels designs that can whizz through the loops as slot cars before reaching the ski jump to jump through the ring of fire; a childhood dream for Hot Wheels fans.
“We are very proud that Mattel and Hot Wheels make up an impressive combination with one of the strongest licences in the children’s segment,” said Stefan Krings, CEO, Carrera Revell Group. “Carrera has been one of the greatest joys of young and old racers in Europe for almost 60 years, as has Hot Wheels. In this cooperation, what fits together perfectly comes together.”
Ruth Henriquez, head of Consumer Products Mattel EMEA, added: “We are thrilled to be partnering with Carrera on this exciting cross-generational new line with the iconic Hot Wheels brand. As automotive legends, this collaboration is the perfect match, combining Hot Wheels challenger spirit with the motorsport fun of Carrera, guaranteed to thrill fans of all ages.”
Carrera Go sets Hot Wheels, Hot Wheels 4.9 and Hot Wheels 6.4 with different track lengths will be available, as well as individual vehicles Hot Wheels Night Shifter and Hot Wheels HW50 Concept. Unlike the Hot Wheels originals, the vehicles are controlled by a hand controller with turbo button to navigate the racetrack.Further information on all racetracks can be found at www.carrera-toys.com/de.
