TOYOLOGY Toyology-The Action Men of the batteries not included industry
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Barbie hasn’t had a makeover on this scale for 57 years. After unrelenting requests Mattel has created a trio of new body shapes that better represent the population. In addition to the reformed plastic shapes we’re also getting a total of seven different skin tones, 22 eye colours, 24 different hairdo’s/hues. You can check them out on Barbie.com or, if you can possibly control your excitment, wait for them to land on shop shelves this March 1st. By the end of this year the company will have unleashed a total of 33 new dolls. Now, there is a fresh online outrage as men around the world seek a new shape for Ken, the campaign is called #dadbod and we support it with pizza in one hand and gym pass in the other.
