TOYOLOGY Toyology-The Action Men of the batteries not included industry
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And so the 66th Toy Fair concluded yesterday, three solid days of championing all that is new in the world of play for 2019 – shelves look set to be stocked with some rather splendid stuff. A quick look back to 2018, best described as “challenging” due to Toys R Us collapsing, Brexit uncertainty, high street struggles and a pretty poor year for Licenced toys added to a decline of 7% for the UK toy market (France, Sapin, Australia and the US were also down). On a bright side, collectibles were up 32% and this year’s raft of film releases (Star Wars Episode IX, Toy Story 4 and the LEGO Movie 2) should help sales overall this year. We’ve rounded up our top picks from Toy Fair for the Metro….(digital edition LINK Page 37)
A few of our picks didn’t make the final edit and include Google Assistant aided game kNOW, Bladeztoys Hot Wheels Dragon Speeder and Action Reaction the boosted marble run construction set from Clementoni.
We’re currently editing our video round-up from the fair so watch this space and next week we’re off for the 70th Nuremberg International Toy Fair and be posting highlights right here. Now to try and get our baggage under 10KG #whydoweflyryanair
