TOYOLOGY Toyology-The Action Men of the batteries not included industry
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It’s a bit “broken record” of us to keep harping on about how the Kidult market (which has ben around forever) is now thrust into the limelight, labelled and defined, toy companies and licensors seeing the incredible cash to be had from grown-ups with money that isn’t isolated to be only spent around the festive period and we’re into 2025 with 30% of the toy market now going to these grown-ups (so-called). It is an exciting time to be part of it, traditional toy companies upping their game with dedicated design and resources to push this category further still. Sory, but we’ll be banging on about The Kidults for the forseable but, we’;ll make it as engaging as we can. Here’s some stuff we shot at Toy Fair in Olympia recently, some more to come from Germany and N.Y. – Watch this space, meantime, just watch ;
