Dream Toys announce their 2024 list

No particular themes stand out really, decent offering across the board, plenty of re-iterations of toys already out there, a couple that have been around a few months, one in particular from 2023. There was a also some data from Circana releaased telling us how strong the Kidult market was, a market we cover constantly, apparently it is up to almost 30% of the £3.4bn market as we are keen on kidulting, so says the press release to “escape global turmoil”. I’ll just leave that there. I think we’re doing it part for a nostalgia boost and it is something about analogue play that crosses generation gaps so am of a mind we’re buying more Kidult toys so we can all play together more often, not just “kids toys” but many more with a wider demographic appeal. We’re buying them to play with our kids, recall stories, take trips down memory lane  – Global turmoil, pah. Final word, buy the duck, its deffo best on the list by far.

Helen Skelton tuned up in a cab. Gavin Inskip made a video of the event…