TOYOLOGY Toyology-The Action Men of the batteries not included industry
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Announced earlier the much lauded Dream Dozen, the top 12 toys that’ll have us in a cold sweat as parents if we don’t get one before they all sell out has been announced. There’s no rush, trust us – None of these will sell out, it is a dreary list (with the exception of Magic Mixies Cauldron). We can;t single out any of the other 11 that caused us to yawn uncontrollably, we’re just disappointed at the lack of WOW, there is so much innovation in the toy market currently and it is really not respresented – makes us a little sad. The Toy Retailers Association, the outfit behind the selection tell us the average price of the top dozen is £36 and the research group NPD shouted about toy sales being up 9% this year, two bits of good news. Anyways, here are the top 12 according to the panel of judges, no Monopoly set, no NERF, nothing film related, pricey set from a kids TV show, a Pikachu plush, outdated LEGO set? Can you hear the sarcasm?
- Barbie Dreamtopia Colour Change Mermaid – Mattel
- Bluey Family Home Playset – Moose
- CoComelon Deluxe JJ Interactive Doll – Bandai
- Gassy Gus – John Adams
- Hot Wheels Massive Loop Mayhem – Mattel
- Jurassic World Scorpios Rex – Mattel
- L.O.L. Surprise! Movie Magic Doll – MGA Entertainment
- Little Live Pets My Pig Piggly – Character Options
- Magic Mixies Cauldron – Moose Toys
- Paw Patrol Chase’s Deluxe Transforming Vehicle – Spin Master
- Pokémon 8″ Plush Pikachu – Character Options
- Star Wars Boba Fett’s Starship – Lego
Someone at the i has too much time on their hands :
