TOYOLOGY Toyology-The Action Men of the batteries not included industry
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On the starting line this morning is the new connected play product from Mattel by the name of Hot Wheels TechMods Accelo GT. Everyone in the toy game is after a slice of the connected space and this one offers a point of difference as it is the first buildable RC car that’s also a video game. The first challenge is to build your own race car with the kit then, along with the app, you’ll compete with other players and and drive the on-screen car with a smart device, or use the car itself as a physical controller to play in-app mini games. Inside the game is a Treasure Hunt mode allowing players to level up and mod their motor. Mattel’s new concept can be found on the crowdfunding platform Indiegogo to launch the connected play TechMods concept to online audiences – Hot Wheels TechMods kits are expected to ship this August.
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