TOYOLOGY Toyology-The Action Men of the batteries not included industry
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It is a rather special day today, well, we think so. Having conducted extensive research amongst our in-house experts and external consultants, media professionals from around the globe and further afield it has been decided that today, with 99 days to go until Christmas, should be celebrated.
The number 99 is immediately associated with what is likely the best treat money can buy, a cone with a flake placed in the ice-cream, Mr Whippy our preferred host. Back in the days of monarchy in Italy the King had an elite guard consisting of 99 soldiers and subsequently anything really special or first class was known as “99”. Tota sang about said number in 1979 but NENA had a bigger hit forty years ago with here song of Red Balloons (well worth a Wiki search) and today, in Toyland, Argos release their predictions for top selling toys for Yule24.
Twenty make the final cut, here they are:
Nostalgic Toys:
- Drop Trivia – Hasbro
- Beyblade Xtreme Battle Set – Hasbro
- Furby Galaxy – Hasbro – £75
- Mini Barbieland Fashionista Pack – Mattel
- Polly Pocket Dolphin Aquarium Compact
Beloved TV and Film Characters:
- Disney Large Stitch Plush
- Bluey House Mega Bundle – Moose – £50
- TMNT Mutation Station Van – Character Options
- Bitzee Disney – Spin Master
- Hot Wheels City Ultra Car Wash – Mattel
- Lego Dancing Groot – Lego
- Lego Wicked Emerald City (Launching 1st October) – £89.99
- Teksta Purro – Character Options
- Daisy the Yoga Goat – Just Play
- Jurassic World Attack Tyrannosaurus Rex – Mattel
- Fisher Price Stack and Sort Animals – Mattel
Interactive Toys:
- Goo Jit Zu Hero Creator Pack Thrash – Character Options
- Story Dream Machine with Fairy Tale Collection – MGA
- Chad Valley Wooden Gardening Shape Sorter
- Build a Slice Pizza Cart – LeapFrog
Most expensive on the list is the Wicked Emerald City, most stuff is between the £40-£60 range with just three coming in under £20.
Back to the press release :
Commenting on the curation of this year’s list, Nina Findley, director of Toy Buying at Argos, said: “There’s a real mix of influences this Christmas, with simple, classic toys continuing to resonate and nostalgic favourites making a comeback. Mindfulness products for kids have stepped up hugely this year and we are seeing the continued influence of TV shows and movies really growing. It’s an exciting year.”
Much beloved TV characters have also made this year’s list, with megastar Bluey and family-favourite Stitch moving from the screen and into real-life play. Ahead of the upcoming release of the musical fantasy film, Argos also predicts that the Lego Wicked Emerald City will be top of wish lists this Christmas, alongside Lego’s Dancing Groot – allowing kids and adults to build their favourite fantasy worlds from the comfort of their own home. Latest data reveals that Lego is one of the most searched for items on Argos this year, whilst last November and December saw searches for the brand double ahead of Christmas.
“Kids love to recreate their favourite scenes and adventures from TV and film, and toys based on popular characters and stories allow them to do just that,” said Nina. “We have a huge range, from old favourites to modern-day icons. This year, we predict a mix of toys will top wish lists and building toys like Lego allows children to create their own versions of the fictional people and places they love.”
