TOYOLOGY Toyology-The Action Men of the batteries not included industry
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It was indeed Moose toys that rebooted the unboxing movement which started a few years back with Hatchimals, which has, in many ways lost its magic. These folk brought us the crystal ball then the cauldron into which you poured your magic potion and the magic would happen (creatures appeared from seemingly nowhere). Their latest and probably biggest toy thus far, one we’re backing for an Xmas No! slot is the magic lamp. It’ll appeals to kids of all ages, some it’ll revive memories of the original Aladdin and create a real cross-generational collaborative play, it’ll be the kids that take it to another level and interest with their mystical creature long after its has appeared out of the lamp. It isn’t due until Q4 and should be about £70
