TOYOLOGY Toyology-The Action Men of the batteries not included industry
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The rise in popularity across the pop culture collectibles market has been incredible the past couple of years, sales at Funko up over 200%, they had to move into a bigger HQ so no surprise others are eyeing this lucrative space.Perhaps one of the surprise entrants earlier this year were Fisher Price with their Little People “The Office” set which sold out in 24 hours, followed by a KISS set and also the Beatles – each presented in packaging designed to be shown off on the shelf. Now, ahead of the sadly cancelled Sand diego Comic-Con they’ve launched two more sets -Lord of the Rings and He-Man, marvel at thispair and then form an orderly queue..Behind us.
