TOYOLOGY Toyology-The Action Men of the batteries not included industry

What news, there is no other news today, not now all our efforts are focused on acquiring the LEGO Ideas Italian Riviera set. This is one stunning architectural set with 18+ emblazoned all over it. Builders, time to embark on a journey (on a speedboat of note) to the picturesque …

Thanks to Basic Fun! and Universal we’ve a collection of Emeralnd City inspired Care Bears, plush pals that are look-a-likeys from characters in the film Wicked: For Good. There will be five arriving in August, we’re after the Care Bears x Wicked 2-Pack (£34.99) with a 14-inch Love-A-Lot Bear as …

  The Kidult Toy Awards 2025 builds on the success of the inaugural awards which were embraced by many brands involved in this supercategory. Industry data has kidults accounting for 30% of toy sales, according to Circana, and the underlying fundamentals support further growth. Entries are now open for the 2025 …

No, no not that “up-north” we’re further than that, our North is the land of ABBA, Vikings and Bjorn Borg. You’ll be making zero solemn promises as you play this new title from the bunch at Bubblegum Stuff, this deck is all about furniture of F-bombs and how well you …

Never playing a major part on-screen but memorable as background droids you’ll recall scurried about at speed, almost headless chicken-esque but they performed a pivotal role. You see the MSE-6 did plenty, undertaking repairs, delivering messages and acting as guides aboard starships and before long were used across the galaxy …

It is a decade since the Danish brick maker got itself into the animated family way with the dysfunctional, delightful and enduring Simpsons. Their family house was first into the blocks in 2014 followed up a year later with the Kwik-e-Mart, now it’s time to eMMMbrace the burger with the …

CELEBRATING two centuries of rail travel in the UK the Rail200 initiative saw Southeastern Railways observe this milestone over the weekend as part of a wider program of commemoration. In South East London, namely Grove Park, families gathered to enjoy the classic tale The Railway Children by E.Nesbit who lived …

Billed as “Survival of the sneakiest” the game has been around for a few years, selling out in seconds, and now for 2025 we have multiple vsriants and each one just as good as the original (although we don’t get free plastic card wallets any more). In a nutshell, each pack …

The partnership between Formula 1 and LEGO started well, couple of decent launch events, totally acceptable range of vehicles appealing to F1 fans of all ages. We’re saving our superlatives to be honest, I mean this weekends efforts were off-the-scale, TEN full sized, full-liveried F1 cars on the track, each …

Big enough to have an on-shelf impact these scaled down bust-esque builds celebrating two of the most iconic Marvel creations are arriving soon. Each is 6.5in x 6.5 in with decent enough detail, price wise they’re £54.99 apiece, we’re thinking a tad on the spendy side but, with Kidults firmly …

Since we first saw this new range earlier this year we’ve been telling anyone who would listen about how their shelf space is just yelling out for one of their figurines. From small sturdy tough-plastic toys to the same characters in plush that will always lead to an utterance of …

The UK Nationals Jigsaw Puzzle Championship took place in Bradford over the weekend hosting over 350 jigsaw puzzlers for this,  the inaugural UK Nationals jigsaw puzzle championship. The event comprised two different categories; Solos and Pairs, with puzzlers racing to complete an exclusive Ravensburger 500-piece puzzle in each. Emma Quirke …

AS THE Sun finally shows us it is searching through the weather wardrobe and making it’s hat selection we’re looking forward to a healthy year for the outdoor toy market. Last year this supercategory managed to climb towards an impressive 20% of overall sales and optimism is rife for another …

We apologise for the headline, roar-some has been overused in descriptors of this new three-foot long Jurassic Park T-Rex but it encapsulates our feeling about said 3,145 piece set. We’ll not witter on about its dimensions, display stand and other elements just lay down some press imagery here for you …