TOYOLOGY Toyology-The Action Men of the batteries not included industry

It is a decade since the Danish brick maker got itself into the animated family way with the dysfunctional, delightful and enduring Simpsons. Their family house was first into the blocks in 2014 followed up a year later with the Kwik-e-Mart, now it’s time to eMMMbrace the burger with the …

CELEBRATING two centuries of rail travel in the UK the Rail200 initiative saw Southeastern Railways observe this milestone over the weekend as part of a wider program of commemoration. In South East London, namely Grove Park, families gathered to enjoy the classic tale The Railway Children by E.Nesbit who lived …

Billed as “Survival of the sneakiest” the game has been around for a few years, selling out in seconds, and now for 2025 we have multiple vsriants and each one just as good as the original (although we don’t get free plastic card wallets any more). In a nutshell, each pack …

The partnership between Formula 1 and LEGO started well, couple of decent launch events, totally acceptable range of vehicles appealing to F1 fans of all ages. We’re saving our superlatives to be honest, I mean this weekends efforts were off-the-scale, TEN full sized, full-liveried F1 cars on the track, each …

Big enough to have an on-shelf impact these scaled down bust-esque builds celebrating two of the most iconic Marvel creations are arriving soon. Each is 6.5in x 6.5 in with decent enough detail, price wise they’re £54.99 apiece, we’re thinking a tad on the spendy side but, with Kidults firmly …

Since we first saw this new range earlier this year we’ve been telling anyone who would listen about how their shelf space is just yelling out for one of their figurines. From small sturdy tough-plastic toys to the same characters in plush that will always lead to an utterance of …

The UK Nationals Jigsaw Puzzle Championship took place in Bradford over the weekend hosting over 350 jigsaw puzzlers for this,  the inaugural UK Nationals jigsaw puzzle championship. The event comprised two different categories; Solos and Pairs, with puzzlers racing to complete an exclusive Ravensburger 500-piece puzzle in each. Emma Quirke …

AS THE Sun finally shows us it is searching through the weather wardrobe and making it’s hat selection we’re looking forward to a healthy year for the outdoor toy market. Last year this supercategory managed to climb towards an impressive 20% of overall sales and optimism is rife for another …

We apologise for the headline, roar-some has been overused in descriptors of this new three-foot long Jurassic Park T-Rex but it encapsulates our feeling about said 3,145 piece set. We’ll not witter on about its dimensions, display stand and other elements just lay down some press imagery here for you …

Celebrate the 85th anniversary of Tom and Jerry in the only way, from Tom(ish) and Jerry(ish) LEGO Brickheadz or FUNKO Vinyls or a plethora of other items (Little Quacker and Butch are harder to locate) or just binge watch some classic capers HERE from the golden age before they tweaked …

  There were almost 150 shops nominated and, after a public vote and evaluation by an expert judging panel the title was decided. These awards recognise independent model shops that go above and beyond in supporting their local model communities, highlighting the wellbeing benefits of hobbies, and inspiring the nextgeneration …

Exclusively through MasterReplicas.com. Starting with Spock and Admiral Picard which are available now for pre-order and priced at $25.99 each. There’ll be new figures released every month with the first expected to be delivered in the third quarter of 2025. Heathside Trading have signed a wide-ranging deal with Paramount Consumer …

Big business this Kidulting thing going on, the numbers from last year are clear and with declining birth rates and an ageing population grown-ups are set to be the battlefield for these evergreen spenders. Theres been news a plenty on some of the ranges on offer specifically catering for these …

It’s a bit “broken record” of us to keep harping on about how the Kidult market (which has ben around forever) is now thrust into the limelight, labelled and defined, toy companies and licensors seeing the incredible cash to be had from grown-ups with money that isn’t isolated to be …