TOYOLOGY Toyology-The Action Men of the batteries not included industry

There is a die-cast drop on Mattel Creations and you need to get over there and see it the moment you’ve read the rest of this. A new product line from two iconic brands brings F1 racing to 1:64 scale, we’re told it is for kids and adults alike, we …

THE ORIGINAL EGG Back in 2016, those heady days pre-pandemic, the year we voted for BREXIT but hadn’t any idea WTF might happen, all pailing into insignificance as Trump got himself an American presidency and, the original Hatchimals was, well, hatched. Selling over 14 million units this cardboard egg pecking …

Inspiration comes from some strange places, sometimes it is only way after the encounter you’ll think and remember it/that/they most certainly crafted your path a little as you made your way. A couple of chaps instrumental in my evolution into a Toyologist were one Kris Kristoffersson, billed on his obituary …

Following the claims from Joanne McNally on her investigative podcast “Did Furbys spy on us” – Part one of a look into so called Furby Phobia inevitably leading into some other toy based conspiracy theory content creation by an idea barren BBC podcast commissioning department. Are Tamagotchis taking over our …

An original one in decent condition will set you back closing in on £4k, for that you get a super-stylish bit of 2-stroke 149cc kit that’ll get you about an urban environment with minimum hassle and turn a few heads too – Oh, and you’ll not look like a two-wheeled …

Toikido and their Bad Egg Co have teamed up with Panini America to launch physical trading cards. The sticker people Panini bring along their know how into the world of Web3 with a combination of both physical and digital collectibles, a partnership showing how both outfits are evolving the collectible market. Panini America …

    We’re not sure what the new partnership will bring, everyone at LEGO and F1 are excited and there is a fancy new video to launch said partnership. Best part for us is their tagline “Putting play in pole position” – we like that plenty. Her’s some stuff from …

It is an Ultimate Collector Series model, packed with intricate details and plenty minifigures to tempt you to part with over four hundred of your hard-earned. Features on-board include the ability to fold down the sides and lift off the sails and top deck to admire the detail packed interior …

It is a rather special day today, well, we think so. Having conducted extensive research amongst our in-house experts and external consultants, media professionals from around the globe and further afield it has been decided that today, with 99 days to go until Christmas, should be celebrated. The number 99 …

McLaren Formula 1 Team driver Lando Norris completed a lap around Silverstone (5.891km) in this life-size car made up of 342,817 LEGO Technic elements and an electric motor; the first big build the LEGO Group has ever made capable of steering and driving an entire lap of a racetrack The 1:1 scale …

CORGI Toys 267 Batmobile is back in the die cast range, it hasn’t had that accolade for forty years. Following success of recent classic re-releases including the Captain Scarlet (Classic) – Spectrum Pursuit Vehicle, Stingray and Thunderbird 2, this Batmobile, based on the ride from the 1966 TV show has all the classic gadgets …

Happy Pharrell Williams and LEGO are embarking on a mission, part of said mission is a £94.99 set of 966 pieces they designed in collaboration calling it “Over the Moon”. The song singing, rapping,  fashion designing record producing person has plenty time on his hand right so, he is plugging …

Mr Hammond has a classic car restoration business, its name is The Smallest Cog and Corgi have teamed up with the Ex Top Gear presenter to bring us this 1:43 replica of the Ford Escort Mk2 RS2000 in Midnight Blue. This was the first car restored by The Smallest Cog …

It is the 20th anniversary of Ticket to Ride and Days of Wonder have shown us this  series of exclusive Deluxe Train Sets about to be released to celebrate the two-decade milestone. A limited-edition number of sets each containing 45 finely detailed train cars together with three standard stations for …

Creating such a crooked form with the Danish brick must bring it’s own challenges, yet, the LEGO designers have done wonders to re-create the Weasleys Ottery St Catchpole abode near perfectly. This dwelling started life as a sturdy ground-floor afair and the family added to it over the years but …