Toyology

Press Preview in Pictures

Its press preview time at the Nuremberg Toy Fair, plenty of stuff we saw in London last week but a few bits these Europeans will likely be sneaking on eBay when they get their shipments ahead of us. So here are a few that caught our eye that are worthpaying the premium for come Spring so you can grab yours first and claim bragging rights in Blighty. From Silverlit a Hot Wheels, RC, construction multi combo that lets you build impressive tracks, race mini RC’s upon them (up to five at a time). These cars do scales speed of about 1000kmh and the controller has a steer button to help you overtake the competition, not so easy at this rate of knots. The Hong Kong toy makers have also let us peek at the HeliCube, it might only be 2 channel but it comes inside an RC box that slips in the top pocket, great gimmick, GYRO stablised too.

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German Toy Fair ist Gut ya!

After epic flight delays, a bad nights sleep in a hotel near the racous Nurenberg red light district and way too much meat for breakfast we’re finally at the Toy Fair. At least ten times bigger than Olympia with a hall entirely dedicated to costumes, we’re camped in the UK pavillion with our pictured banner on display and chatting to fellow journalists from South Africa and Israel about our favourite finds. There’s stuff a plenty to tell y’all about, our five will be up later today.

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We’re back from the wonderous and magical Toy Fair 2011 at Olympia where we’ve wandered round for three days with our eyes agog at what the toys and games industry is going to be offering us this year.

But after much research and consultation we have – just for you – come up with what we’re tipping to be ten of the most superfantastiche things that will be hitting the shelves in 2011.

We’ll give you more details on each one over the coming days, but for now just enough to whet your appetite…

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The Toy Retailers Association, representing about 75% of the UK toy shops unveiled it’s selection of the dozen toys it thinks will dominate this Christmas – Without further ado, here are where the anticipated empty shelf areas are to be found this Yule :

City Airport, Lego UK
Fireman Sam Deluxe Fire Station Playset, Character Options
FurReal Go Go Walking Pup, Hasbro
Jet Pack Buzz Lightyear, Mattel UK
Kidizoom VideoCam, VTech
Monopoly Revolution, Hasbro
Moon Dough Barn, Spinmaster Toys UK
Nerf N Strike Stampede ECS, Hasbro
Paper Jamz Guitar, Wow Wee Europe
‘Pumpaloons’ – action game, Drumond Park
Sylvanian Families Motorcycle and Sidecar, Flair Leisure
ZhuZhu Grooming Salon, Character Options

Gary Grant, chairman of the TRA’s Dream Toys Selection Panel, commented: “This year, the toy industry has combined innovation and creativity to respond to the ever-changing demands of children. The technological advancements used in many of the toys we reviewed this year were simply amazing, and demonstrate how forward thinking manufacturers are. Pete the Geek from Toyology.TV commented “fabulous line up here, not sure how Pumpaloons made the list though” adding “We’ve a video of the event going live later today at toyology.tv go take a look”

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We mentioned our new arrival last week – but just to jog your memory…

We’re now the proud older sibling of our beautiful baby sister site Toyology.tv

Weighing in at a healthy 720 mega pixels (no idea!) with a lovely RSS News Feed and a Twitter account, she can’t read and write yet, but she has some brilliant videos…go say congratulations at www.toyology.tv

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Here at Toyology Towers we’ve been planning a revolution for the past few months, today, we’re proud to tell you all that the first Episode of  Toyology.TV is live – The only .tv station in the world that gives you the low down on the latest toys, the next big crazes for the playground and the kit that’ll fly off the shelves fastest. Presenter Jamie Rickers and Pete the Geek will be bringing you the first couple of episodes together with a crack team of junior toyologists to put playthings through their paces. A new episode each week there’ll be extra elements added to the show like Desperate Mousewives, Big Bruiser, OUCH and the occassional guest presenter. Head off to Toyology.TV and tell us what you think.

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Chatman-436-medium
This little chap made his debut at Toy Fair last week, plug the yellow critter into your computer and his LED mouth moves, and the ears, eyes and arms all come to life. Aimed at kids this chap works with the major Instant Messaging platforms and joins in the coversationskids are having based on analysing the subject matter. This chap will also alert them if they start on subjects that they really should be involved in. Chatman has three personality options with over 500 actions and over 25 customisable moods and will be available around Easter time for £40

 

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