Toyology

Watch the birdie

 

 

 

 

 

 

 

 

 

To Tweet or not to Tweet that was once the question, well early last year it was largely being just mused over by many in the toy industry, gladly however today most toy firms are in the 140 character club with some even setting up accounts for individual products – Toy town is most certainly on the Twittersphere. We’ve been doing it for years, and today, we only went and got ourselves an award for doing it, yes, Toyshopuk, the finest toy based establishment on the interweb gave us the Best Industry Commentator award, we blushed at first but now we’re beaming. Join us in our quest to make toyland as interesting as we can in 140 chatracters or less HERE

 

Hasbro squares up to Asus

Would you confuse an Asus Prime Transformer laptop with Optimus Prime leader of the Autobots? One is a rather swish laptop that “transforms” into a tablet the other a Decepticon destroyer (play spot the difference above) – the legal bods at Hasbro do have concern, have probably noticed that inboxes in the department are a little sparse and so have challenged the Taiwanese computer giant demanding damages and an injunction on sales of the product until an agreement is reached between them both. Its not the Transformer term we think they have an issue with, nor the use of the word Prime, both appropriate descriptions of the clever  computing hybrid, to use both in the products headline title would seem to be asking for a scrap though?

 

 

LEGO Xmas Tree

 

600,000 bricks, 172 branches, 1200 LEGO Baubles, stands 12.2 metres high. Go see it at St Pancras Station until the 4th January – Do NOT lean against it when you’re having your picture taken!

 

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UK Rubik King keeps his crown

 

 

Congratulations once more to Mr Breandan Vallance after he kept his UK title this weekend, completing the standard 3x3x3 brain frustrator in an average time of 9.48 secondsIn addition to beating over 70 other human cubers he had the Cubestormer II robot piling on the pressure. The robot, not of course officially allowed to take part, managed the cube in 6.03 seconds. A few first timers are still sat down in Bristol still figuring it out and will be asked to leave the premises by the end of the week.

 

Early Xmas pressies

 

 

Retailer Firebox.com aran a comp to win a whopping £3k worth of kit from their website this past few weeks and, today, they chipped up at the winners house and filled her front room to the rafters with must-have stuff. One thirty year old Lisa Gammon, from Minster, Kent, is the sole winner of the £3k competition of toys and gas and to name just a few to fuel your enviousness were a Ride in Dalek , Mario Kart Battle Pack, Old School Twister, Xploderz blasters, and a Parrot A.R. Drone. She’ll be sharing with her kids and donating some stuff to a local charity – Well done Lisa.

 

 

 

 

 

Transformers theme park rolling out

 

 

Its the news Transformers fans have been waiting for, no longer do you have to relive movie moments with your vast range of Hasbro toys Universal are set to open a theme park based on the film. The launch takes place on the 2nd December with Michael Bay in attendance, little detail is known so far apart from the inclusion of 12 breathtaking scenes and an immersive 3D experience to get right into the heart of a Decepticon/Autobot battle.

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This week was the official Disney store Christmas launch, and us lucky so and so’s at Toyology were lucky enough to go along for a bit of celebrity spotting and to make some last amendments to our Christmas list.

Working with some 55 charities this year, including Great Ormond Street, those festive folks at Disney are going to be donating over 7,000 cuddly toys to children who would otherwise not be getting any pressies this year.

We went down to the flagship store on Oxford Street to join in the festive fun.

We drank: Prosecco, pomegranate cordial

We ate: risotta in parmesan crisps, turkey roulade on potato rosti

We made: a festive biscuit in the shape of a snowman (cleverly utilising a marshmallow as the hat might we add)

We saw: Peter Andre and family, Tamsin Outhwaite and Duchess of Kent (oo er!) amongst others

We liked: Everything! But we took home a wintery Minnie Mouse complete with ice skates.

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Over the years she’s had plenty of professions, doctor, teacher, princess and pop star and now she’s lending her hand to the art of ink, yup, here she is Tattooing Barbie. Apparently there is some “outrage” in the States, she has pink hair and a tattoo, oh my! Who are these overtly wholesome folk who can’t see that this is a) a doll b) sign of the times c) rather good? – Check out the outrage this way

 

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We’ve been wandering about at the Licencing show this morning, picking up free keyrings, hoping for better stuff to secrete about our person, lets you know how we get on later. just heard that Character Options, the outfit with some of the finest toy licences in the UK (Peppa Pig, Fireman Sam, Postman Pat, ZhuZhu, Dr Who etc) have bagged a deal with the BBC to produce playthings based on the ever popular show Deadly 60. For those unaware of the program it is fronted by Steve Backshall who travels to globe looking for animals to put into his Deadly 60 list, if they are dangerous but are not performing on-screen he usually antagonises them, all for our entertainment, and we love him. We’ll see Micro Deadlies hit the shelves in Spring 2012 and five play-sets,also in developmentare construction blocks and mini figures for January with role-play toys (?)  and action figures further down the two year agreement line.

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We haven’t made it over to Florida to see the new Legoland, yet, but if this installation is a taste of their “think big” policy we might well put it on our tour map,one day less at Disney and Universal. It took a team of 22 chaps in Florida about 2500 hours with 380,000 bricks to build this Explorer which will be displayed in front of one of the new park’s attractions, the Ford Driving School (messy collisions there we think, but easyand cheap fixes).

 

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