Toyology

In the Style Stakes Ms Middleton manages to outdo Princess Diana by just a single point grabbing herself a perfect 20 in the “style icon” stakes. The Beckhams, Elton John, Her Maj, WEstminster Abbey and even the Corgi’s feature in this hotly anticipated version of Top Trumps out today.

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Scramble at Hamleys

Taking up their front window residency for the next six-weeks at Hamley’s the hotly tipped pocket money toy Eggbods is certainly laying out a very savvy consumer PR and marketing push in the run-up to Easter. Cartoon Network ad’s will run from 9th April and grab a copy of the Sun on April 15th and you’ll bag a voucher to go grab yourself one of the mix and match collectables from Toymaster and Hamleys. We popped along for the unveil this morning and thought we’d snapped Bobby and Jaime red-handed lifting themselves a few samples, turn’s out they work for BLUW toys, sorry about all that kerfuffle kids.

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You could accuse of being mild Lego enthusiasts here at Toyology towers… and you’d probably be right.

So imagine how excited we were to find out Series 4 of the addictively collectable Lego Minifigs are hitting the shelves soon.

Just look at the little guys – the designs just seem to get more detailed and impressive as each series arrives, and it’s getting harder and harder for us to pick out favourites!  Definitely loving the mad scientist, Frankenstein and Werewolf..and the rocker, he’s cool, love the hair.

If you don’t want to fight back hoardes of over excited children on 26th April when the chaps arrive, you can pre order them here at Firebox now

 
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Money, Money, Money…

The recession seems to have brought on a spate of money themed games – perhaps a way of the toy people trying to teach kids some entrepreneurial skills, although if that’s the case we can’t help thinking some kind of ‘Apprentice’ game would be amazing – if a little tricky to play around the dinner table.. Nevertheless this is the selection we’ve been given, and something to consider maybe for the Christmas stocking of your young’un if you fancy them as the next Richard Branson/S’rAlan/Rich Person:

(more…)

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The Toy Retailers Association, representing about 75% of the UK toy shops unveiled it’s selection of the dozen toys it thinks will dominate this Christmas – Without further ado, here are where the anticipated empty shelf areas are to be found this Yule :

City Airport, Lego UK
Fireman Sam Deluxe Fire Station Playset, Character Options
FurReal Go Go Walking Pup, Hasbro
Jet Pack Buzz Lightyear, Mattel UK
Kidizoom VideoCam, VTech
Monopoly Revolution, Hasbro
Moon Dough Barn, Spinmaster Toys UK
Nerf N Strike Stampede ECS, Hasbro
Paper Jamz Guitar, Wow Wee Europe
‘Pumpaloons’ – action game, Drumond Park
Sylvanian Families Motorcycle and Sidecar, Flair Leisure
ZhuZhu Grooming Salon, Character Options

Gary Grant, chairman of the TRA’s Dream Toys Selection Panel, commented: “This year, the toy industry has combined innovation and creativity to respond to the ever-changing demands of children. The technological advancements used in many of the toys we reviewed this year were simply amazing, and demonstrate how forward thinking manufacturers are. Pete the Geek from Toyology.TV commented “fabulous line up here, not sure how Pumpaloons made the list though” adding “We’ve a video of the event going live later today at toyology.tv go take a look”

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We mentioned our new arrival last week – but just to jog your memory…

We’re now the proud older sibling of our beautiful baby sister site Toyology.tv

Weighing in at a healthy 720 mega pixels (no idea!) with a lovely RSS News Feed and a Twitter account, she can’t read and write yet, but she has some brilliant videos…go say congratulations at www.toyology.tv

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Here at Toyology Towers we’ve been planning a revolution for the past few months, today, we’re proud to tell you all that the first Episode of  Toyology.TV is live – The only .tv station in the world that gives you the low down on the latest toys, the next big crazes for the playground and the kit that’ll fly off the shelves fastest. Presenter Jamie Rickers and Pete the Geek will be bringing you the first couple of episodes together with a crack team of junior toyologists to put playthings through their paces. A new episode each week there’ll be extra elements added to the show like Desperate Mousewives, Big Bruiser, OUCH and the occassional guest presenter. Head off to Toyology.TV and tell us what you think.

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Today we launch the search for six junior Toyologists to join us for some toy testing fun these Summer holidays. Each week, for six weeks, in association with ASDA, we’ll be sending six selected candidates, a brand new toy to play with and report back to us on…then, just for that, you get to keep the lot. Teh competition is open to anyone in the UK just click HERE for the entry form and we’ll select the bst haf dozen entries to offer them a fantastic opportunity for the Summer.

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Cricket Wicket StickIt

Try saying that ten times really fast… no, faster than that!! Just me then?

Having never been one to take the bins out in the past, I might have to change my stance on the previously dull household chore.

What’s the idea? It’s a sticker. You put it on your wheelie bin (or any other surface). Fun times begin. Simple but oh so effective and under a fiver too. Get yours now at iwantoneofthose.com

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